Blake Elsner 0:21

Welcome back to another episode of Elevate with Elder. I'm your host, Blake. And while most of us are turning on the faucet, filling up a glass, and never really thinking twice about what's actually in the water we're drinking. Today's guest has a completely different perspective. Eric grew up in Uzbakistan, where there were times his family had running the water for only 30 to 45 minutes a day. Years later, after coming to America, he discovered reverse osmosis in his own home, started helping coworkers improve their water, and eventually turned that into RKIN water systems. Today we're getting into his story: what's really in our water, what homeowners should actually be paying attention to, what's legit versus marketing BS in the water industry, and how Eric built a company around solving a problem most of us barely think about. Eric, welcome to Elevate with Elster.

Eric Kurbanov 1:21

Great, thank you for having me on. That's probably one of the best intros so far. I greatly appreciate that. Thank you so much for that.

Blake Elsner 1:30

Absolutely. So good, you know, take us back to your childhood. Obviously, water. I always say, like, you know, people that come on the show, they got passion, they got impact, they got purpose. And obviously, as a kid, to hear that, hey, you only had water for 30 to 45 minutes a day is crazy. Because I wake up now every day and turn on our water and I give thanks. Like I am very grateful that our water turns on that my toilet flushes. So take us back to you know how how is that as a kid?

Eric Kurbanov 1:59

Oh man, well, with us growing up, so I was probably when the Soviet Union collapsed, I was six, seven years old. And up to that point, you kind of don't think about those little things that much, and you get used to it or you're born into it, and things are just well and nice. And all of a sudden, as you as I was growing up, I'm starting to notice this decline, but it's gradual, right? That it takes one or two, three, four years. And by the time you know it, you it's kind of almost as if boiling a frog, you know, where you kind of slowly but surely get used to worse and worse conditions. Um, when it happens fast, which I just got reminded of uh a few weeks ago, on on our street, a main line broke, and we were out of water for like uh I want to say probably about two days at the most until it got repaired. As usually these things happen on the weekend, uh Friday evening, you know. So they're getting the crews out there and et cetera, et cetera, maybe a little bit more time consuming than than usual. So and I'm like, man, it's almost it's almost like childhood now, you know. Um it was it's it's pretty amazing. But when things like stop and you get used to things, the going back is super hard. Super hard. Um but to circle back to my childhood, not only that we would get the water that you know once every once a day for 30-40 minutes, and there's some days where you wouldn't show up. On top of that, the water quality wasn't the best. Also, there would be, I I remember like numerous times. So, what we what we used to do is you would have a tub, you know, like every household would have a tub. Um, and uh you would fill that up so you have some water to use to like flush your toilets or washing your hands and etc. etc. throughout the day. Um, and when you fill up that top, the color was usually a little bit off. You can see a little bit of tint to it. And also it wasn't common to see you know, like creepy crawl crawlers like kind of swim around every once in a while. Um wasn't every day, but you would see, and it was there, and it was a reminder, like, yeah, you don't want to drink this water. So the common practice uh around that time for us and and all the other families was you never drink water that hasn't been boiled. And that's what we used to. Um, and uh when you would boil the water, you put it in a big old, like a gallon jug. And it was also uncommon to see because the water was so hard that after boiling it, you would see the sediment kind of settling down towards the bottom. And you would never drink water all the way down because that's where all the sediment would be, and you just drink the the top three-quarters or or you know 80% of the water. So that was was my reality growing up in a childhood. And you know, now we're here and we take it for granted. Well, at least I'm talking about myself, I'm enjoying it for sure.

Blake Elsner 5:15

Yeah, well, it's funny to talk about that water main break. And I guess if the water main break is big enough, yeah, you have no water, right? And then if it's small enough and you still get some water, you gotta uh boil it, right? So I'm sure I guess you had none, right? You couldn't even go back to part of the childhood. You weren't even able to boil it because there was there was none. Yeah, so you really went back to the to the day. But um, no, that's it's crazy, like how sometimes like the things we struggle early on in life, like it not like you were put into that um like on purpose or whatnot, but it's it it comes back as our purpose. Like you grew up in in such a you know a poor country that didn't have you know, you can only have running water for 30 to 45 days, so you come to America and you bring um that patch in here, and it's truly you know, it's impressive and it's unique that um you know how it became you know part of your purpose. So, how did you ultimately get from um Uzbekistan to the United States?

Eric Kurbanov 6:16

Sure, yeah. So uh I came over as an exchange student and then end up applying for uh college uh right before my return uh from high school. And um that's where my journey starts. I come back here and go to college. Um at that point, my parents were not able to pay for the college as well, so I only was able to do the first semester. Um, and also at that time the college that I went to was Middle Georgia College, a very small town, and all the jobs were taken. So I couldn't get a job to pay for the for the next semester. So I had to drop out and I came to Fort Myers, and there was uh somebody met me at the airport. I only had like $200 in my pocket. And he's like, hey, you know, it's well I'm staying in one bedroom apartment. You're more than welcome to stay with me for a few days until you know you find your own place, kind of figure out what you want to do. Um and there was six of us in one bedroom apartment. So it's it's been it's been an interesting journey from that point to today. Um, you know, and it's it's it's the life has been amazing. It it's not always all the roses, so it's not always like peaks. There are some valleys that you had to go go through. But looking back, um I I just had so much fun. I had a lot of fun.

Blake Elsner 7:51

Now you you were in an apartment and then you actually bought, I was reading you bought a house, right? At 21, not even.

Eric Kurbanov 7:57

Right, right, that's correct. Yeah. So um I started working, then my mom came, and uh we finally were able to get our own apartment. So started working and um started listening to all this books, audiobooks. At that time, they were on the CDs or even the the tapes. I had a even cassette player in my car. Um, and uh I would go to local library, you know, check out those those uh audiobooks and listen to them while while I was working, and just you know, got this crazy idea that I want to buy a house. It's the it's the ultimate American dream, right? It is buy a house. And somehow I was after talking to numerous people, a lot of real estate agents, and et cetera, et cetera, this one company at that time uh here in Lee County, they're they were just uh cranking out and building houses left and right, and it was you know 2007, uh 2006 era, everything was just booming. And uh even I heard that pets could get a mortgage at that time. So somehow I qualified for one, and we was you know, you you you had to put down like at that time was like ten thousand dollars down uh on a house uh and uh get a mortgage, but it was a year out. So started saving my money, got a second job, was working two jobs, was working as a waiter, and it had just that one goal. I just want to buy a house, I want that American dream. Um and finally, somehow was able to get it, and before I was even 21, before I was able buy a beer for myself, uh I was able to buy a house. Crazy. Miracles do happen.

Blake Elsner 9:57

I love that. And and I uh also in this house, right? So it had a reverse as we get to this water, as it they had a reverse osmosis system already installed, correct, in this house.

Eric Kurbanov 10:09

That's correct. Yep. So that particular home, so we move in, and up to that point we all were drinking bottled water because uh, you know, coming with a background, you kind of don't trust what's coming out of the tap. Um, you know, I always have that image, you know, the stuff is kind of there's a little worms in the in the water and the stuff like that. Of course, this one doesn't have it, it had your own private well, there was some equipment there to make it cleaner, and then uh had this amazing system under the sink, you know, start using it, and you get used to good things really fast. And you kind of like, oh, this is great for a day or two, and then it just becomes part of the you know your routine. It's like a normal thing. So we got used to it and we're using it every day. Um and then like two years later, I think I'm like, oh, you know what? We're gonna I'm gonna sell this home and uh I'm gonna move up into town, and uh we end up doing that. Turned out to be a big mistake because right after we got in 2009, everything just kind of came down. But that's a maybe a little bit different story. Yeah, no, yeah, yeah. So uh this amazing system, right? We got used to using it, drinking water out of it, perfect, enjoying it. And we moved into this new home, uh, and me and my wife at that time, and we're back to buying bottled water. I'm like, what is going on here? This doesn't make sense. This other thing, that other home on some kind of private world didn't have that. Uh we didn't we're not doing it. What's going on here? This is this is such a dumb thing. Started looking into it. It does, it did turn out to be like I, you know, when I was using it, I didn't care it was reverse osmosis, it was something else. It was just the water system and got the job done, I got good water out. But now I'm trying to replace it in a in a new house. Started doing all the research and called up all the local companies, and even around that time, again, it's like now it's 2008, 2009, and all the local companies are like, hey, it's it's $800, $1,000 to put one in. I'm like, I can't afford that, I can't do that. So I started looking locally, and out of the old places, Costco ended up carrying one. And the only way that I knew is I was walking down the the aisles and looking at the boxes, and I recognized the shape, and I read it, I'm like, this is exactly what I need. It was $200, I think, I don't know about $200 at that time. So bought bought it, installed it, absolutely loved it, and I'm like, yes, we're back in business. I was so excited about it. I told all my co-workers, and at that time I was I was working at a local quarry where we were digging up the rock and sand and et cetera, et cetera, for construction materials and for all the homes that were getting built. Um, and all my coworkers end up buying one from me. Not that they couldn't buy it themselves, they just wanted somebody else to put it in. And they they didn't really care if they spent an extra $100, you know. So I went out there and got it done for them. So everybody in my my team, all my coworkers end up buying it. I'm like, oh, maybe there's something to it. People don't know about this stuff. So this is where the journey has started. And uh from that point on, it was ups and downs, and here we are today talking with Mr. Blake on a podcast.

Blake Elsner 13:46

That's that's right. You know, that's that's a really cool um story on how like yeah, like you're walking down Costco, you you find it, you know, in an aisle, you're like, I'm gonna install it. Next thing you know, you tell your coworkers and they they're like, Well, can I have one? Now you're now you're a master installer of these of these water osmosis uh machines, and you're like, oh that's that's just it's crazy how like stuff like that kind of um I don't want to say falls into your lap, but in a way, it you know it's it just happens like that. So you've been doing it since 2008. Um what would you say like what has been the toughest part of you know, like if you say like, hey, this almost almost took us out? Like, is there any hard hard things on along the way here?

Eric Kurbanov 14:32

Too many to list. I don't know if they have enough time, enough time on this podcast to cover it all. But the the biggest one was really 2009 downturn, um where everybody was kind of struggling. And you you would think that you know when when things get tough, people get smart with their money. Um but it's it may or may not be the case because sometimes when you spend a little bit every day, even though that it costs you more on in the long run, it people sometimes would end up doing that because it's not a big, big time, one-time expense. Um so and that goes back to bottle water. Like you're buying bottle water, you know, you're spending five, ten dollars on a case, you're taking it home, and that's that's the only expense that you see. But in reality, when you add it up over a month or over a year, you know, the the water system that you can get nowadays we we even have some that doesn't need to be installed. They're they're countertops, they work just like your coffee maker, you put the water in it on one side, and the pure water comes out on the other side. So, and it's the same reverse osmosis quality. But if you look back on the year's worth of what you're spending on bottled water, the water system easily pays for itself. And then, you know, year two and three and et cetera, is just pure savings from that point on.

Blake Elsner 16:04

Well, it's it's unique too because you're solving a problem um for people obviously who can't install it or just simply don't want to install it, or they're renting um and they can't install it. So obviously, having that tabletop that that makes a huge, huge difference and solves a solves a major problem.

Eric Kurbanov 16:23

That's correct. Yeah, that's one of the the biggest advantages. It we actually were the first ones to launch it in 2011, and that was the biggest, I think, breakthrough that unlocked a lot of good quality water options for people to go into. Because they used to have we and we used to have them as well way back in the day. Um, you would have water systems, but they would still need to be connected to a faucet. And you know, sometimes you get different types of faucets, the connection may not be standard, so you can't connect it, and then you have like these tubes going all over all over your counter, and then there's some that needs to go back into the tank, so that it's it can get cumbersome. But nowadays you have one standalone machine, just like your coffee maker, works great, does a great job, and it's getting more and more popular. But then probably the last, I want to say five to eight years, uh the popularity has has exploded on this type of machines because then more and more people realize that you do need a reverse osmosis-based water filter. A simple carbon filter is just no longer cut it.

Blake Elsner 17:40

And that's what's in our fridge. Like, so if I go up to my my fridge, I'm guessing that's what's inside of there, correct?

Eric Kurbanov 17:47

That is correct. Yeah, so the fridge filters main purpose, what they made for, is to make the water taste and smell better. And the media, the majority of the media in that filter, that's what it's called. It's T and O Taste and Odocarbon media. So it does a great job of removing and making the water taste better, but contaminants that we should care about and know about that that are present in the water, most of the time are tasteless and orderless. So you can't even see him, you can't even feel him. And water may taste good, it may look clear, but it still might have that bad stuff in it that we want to get rid of.

Blake Elsner 18:35

Well, that's interesting because yeah, I I was you know gonna jump into the tap water first, but clearly, like you know, I joke, because I'm I I'm a realtor, right? I'm I'm gonna put you on the spot here for a second. I'm in people's houses all the time, I own a house, I have kids, and and I don't really think like the average person has any clue what's happening between the water plant, right, and the glass sitting on their kitchen table. So can you give us like the the water 101 with that?

Eric Kurbanov 19:04

Yes, of course. And what's amazing is also the water quality may differ a little bit depending where you are on the distribution line. Because usually the further away you get from the municipal water plant, all the sediment ends up. And if you are unlucky and end up with a home that's like on a on the last leg of that distribution line, uh you may have a lot of sediment coming through. So, and that's something you can see and feel, and that that problem is very easily solved with a sediment problem, with a sediment filter for the on a whole home scale. So that's one of the things that people may see what happens between the the water plant and their home, that's uh very tangible. You can you can see, you can feel you're gonna see that sediment building up in uh in the faucet, uh aerators and uh shower heads, and etc. etc. What also uh happens is when uh the chemicals are used to kill the bacteria in the water, and you do want to have something in the water to kill it. Because when the water, if you if you can imagine like miles and miles of plumbing, of huge these pipes, just water is just traveling down, you know, to get to your home, what happens there? If there is nothing to to kind of prevent the bacteria from growing or any other pathogens from growing in the water, uh then it just appears and starts to uh grow, and then you you know end up having an upset stomach or maybe even worse. So you do want to have probably and chlorine is is has been nailed down to like be almost ideal solution for that purpose. Um because it it works on an extended period of time, it kills you know most of the bacteria and and viruses and etc. etc. So by the time the water gets to it's fairly safe. However, the same disinfection byproducts also create carcinogens when they mix with certain elements that could be in the water. So once that introduced over time, by the time it travels down to your home, uh there may be some additional byproducts from that disinfection that's in the water.

Blake Elsner 21:36

And and people can like you can go pull your local water report, right? Like for most most places.

Eric Kurbanov 21:43

That's correct. Yep. Um the water report is available online and it's also uh available through your local municipality. Um and to make it easier for people, uh if it's okay, I'll I'll share my uh Instagram uh handle and if people message me I will do that work for them and send them that report directly. So my um yeah my uh Instagram is Eric007 um please message me report and I will send you that municipal water quality in your area so and if you would like me to I will I'll also be able to break it down and uh discuss what's in it as well.

Blake Elsner 22:27

Yeah that's awesome so send him send him a message at Eric007 and uh he will uh break that water report down appreciate that that's that's really you know because yeah one thing is is like hey I want to go get it but like somebody's gonna do it for you and and break it down for you I mean how can you not not take them up on that so um what would you say obviously so like in St. Louis I know they've been coming around like hey we want to check if there's you know lead if you have like a lead pipe water pipe in your house and they're going around and trying to change all that it's like is it are we a little too late?

Eric Kurbanov 23:04

Yeah uh it's that's another thing that I haven't mentioned. Um you're absolutely correct lead pipes especially maybe not in a new construction but in the homes that probably been around for some times the lead pipes and copper pipes uh also can pause uh cause a um uh a health health effects so and the lead was a was a big thing and it's still a big thing um there are lead filters that you can put in on your home that will take out lead and we do have systems that um have been certified for that purpose uh so it's if it's there we can certainly treat it and take it out now is it too late I I you know it's a it's a it's a good question like it you you know sometimes we hear people like hey I've been drinking city water you know the the tap water all my life I feel great I don't have any any diseases I why why would I want this and that's true and the reason why most likely you've been extremely lucky number one and um number two is it's like I I want to say almost like um trying to make an an analogy that that would that would make sense um it's it's almost like taking antibiotics when you know you you may have some kind of disease but the stuff is not showing up yet the stuff is not showing up yet so you you and being going back to being lucky part you there are still certain parts of the country where the water is very very good and we'll look at a report like yeah you probably don't need much uh however there's one catch to that the PFAS which is forever chemicals they starting to find them everywhere if report that you look into from your municipality doesn't list forever chemicals or POFO PFOA or PFOS um then most likely it means that they have not tested yet so if if they have not tested it they're not gonna list it um there is a a lot of work that's being done on a federal level to kind of standardize and make sure that the forever chemicals are becoming a bigger bigger part of the reporting however that that has not been accomplished yet. So if they're not listed they probably are present um or you can assume that they're present because they they're being found everywhere. And what surprises me the most is when people think that they get the best that they have the best water when you actually do look at the taste test data for some reason it turns out to be one of the worst in the country and I don't know why I don't know why maybe it's just coincidence or you know I might have some kind of bias in that uh but that's that's the kind of thing that I keep finding and it's and it's pretty crazy.

Blake Elsner 26:41

So yeah that and and now switching like to the actual osmosis part will you just explain that like like I'm gonna explain it to my six year old like kind of dumb it down for us real fast.

Eric Kurbanov 26:54

Of course and I I also covered one of the biggest myths that often gets talked about about reverse osmosis so reverse osmosis works by splitting the water in two and uh it's a direct built on direct um thing that happens inside of living cells which is osmosis and this is where the water goes from one side where it might have a lot of minerals in it and you have a semi-permeal membrane and to the other side and the water that travels across that membrane um kind of equalizes out on the both sides because it's trying trying to find equilibrium. So maybe not that important water crosses you get pure pure water on one side and you get more contaminated water on the other side when it comes to drinking water systems and reverse osmosis. So that's the reason why you also always have a reject water and that's what we call it. So something that will have all the contaminants that have been taken out on the pure water side. So with the reverse osmosis systems you have water coming in it produces two streams one you have pure pure water and other other side have uh all the contaminants have been taken out from the the filter water.

Blake Elsner 28:24

So the biggest myth that people say online is well reverse osmosis does take out a lot of stuff but it doesn't take out certain things that only carbon filters can take out and that's true but all modern reverse osmosis systems have carbon pre-filters specifically for that purpose and a second also most of the time they have carbon post filters so reverse osmosis system in a modern day understanding it's not just reverse osmosis it has multiple filtration methods built into a single one reverse yeah go ahead oh no I was thinking like in the fridge so it'd be like bringing it through two fridges like two filters of fridges and the osmosis so like you're you're like yeah you're you're way ahead of the fridge one fridge yes um I maybe failing that test of explaining it to uh like a third grader or fifth grader so yeah the bottom line is reverse osmosis gets you the best quality water at the lowest cost that's the only thing that should people should care about and it's you know you can sit down calculate it it always works out to that even with the water that's being rejected and goes down the drain.

Eric Kurbanov 29:57

You know some people say oh that's a lot of water going down a drain. Yes it is however if you look at your water bill and how much water per gallon you're paying your bottled water or anything else that you may be using out there is probably a thousand times more expensive to get the same quality water. So the economics are there and another big myth that people usually talk about is well reverse osmosis removes all the minerals and we need them for you know our bodies because we need minerals and and uh etc etc which is also true however that is based on a study that's been done in 80s and the study was done in a very malnourished population in Africa that was already nutrient deficient so of course if you're drinking reverse osmosis water which has all the minerals removed from it and everything else it's basically pure pure water it's not going to be beneficial if you already has a have a deficiency. However for most of us in the United States Canada and all the other you know top countries in the world that's not a problem the bigger problem is usually we try to get rid of stuff that's extra in the body that doesn't belong there. And that's where the the drinking water with reverse osmosis comes in it helps it helps to get rid of the stuff the minerals do come in when it comes down to taste. People do prefer slightly mineral water to completely demineralized water. And for that ever since we've started our company we always had a post filter that returns beneficial minerals like calcium and magnesium back into the water. Again the the amount that you get from water in terms of minerals and etc it's so small that you know on the on a regular American diet it's not gonna make any difference at all. So it's purely for taste if it if the water tastes good you're gonna drink a lot of if it doesn't taste good you're probably gonna opt for something else.

Blake Elsner 32:21

How did I do with it? I agree with no that's that's spot on because I now you know it's it what I think about is that you got a front buffer goes to the osmosis and you got a back buffer. So like to me it it's like a triple filtration system in a way so how you know you can't you just can't seem to you get any better. And like you said the the mineral part like doesn't make up like when we're not out here drinking water to get our you know vitamins like that just right that that that doesn't make a lot of sense there's just you know stuff out there for that. So let's let's think if somebody obviously if they go to their faucet tonight or their kitchen or uh you know when they hear this um and they go all right Eric you you know you officially have me you know wondering what's in my water and I'm gonna tell them you know what they're gonna do? Go to Eric 007 send him a message and he'll send you a water report free of charge. And then from there you can take it right that's absolutely correct.

Eric Kurbanov 33:21

Yes sir it it all comes it's like many years ago I have I I was talking to this doctor and she was a retired doctor and she said and she she had our systems for years. I was talking to her and she's like you know Eric um I've been a customer of yours and big fan of your products but why don't you tell people what's wrong with their product I said well I don't want to fearmonger people you know I don't I don't want to be that guy who is always out there telling people they're gonna die tomorrow if they don't get this water filter. She goes I agree with you but you have to educate people so they know what they're dealing with. I said okay thank you I appreciate that so that was many years ago and finally I'm coming around and making myself available out there so I can share that information it's publicly available I'll make it even easier I'll send it to you and go through it explain which you know because there's it's it it can get confusing really fast. There's a lot of opinions out there and uh everybody has kind of their own angle that they want to promote. So it's it's and my job is just to let you know what you got and what you may need or may not need to solve it.

Blake Elsner 34:54

Yeah you you're clearly you're educating you're not you're not trying to sell somebody a water system you're going to educate them about their water and hopefully give them enough information that hey you have enough information to go ahead and make you know a valid decision and the appropriate decision that you think um to make so I I I appreciate you doing that for people because it goes a long way and it clearly you know is part of your success um inside this water industry.

Eric Kurbanov 35:23

Yes thank you thank you um I do have one question for you do you based on your experience when people are shopping around do they often inquire about water quality or ask questions about it or when they're looking at homes?

Blake Elsner 35:42

You know in my 12 years almost 12 years I don't think I've ever been asked you know once besides if it's like on well or public I mean that's really the only you know questions maybe a water you know you have some hard water in St. Louis um water hey is the water softener but there's there's really not a whole lot ever about the drinking water pretty much never yeah understand I understand and that's that's that's why you're out here you know educating that's right that's right uh and uh I appreciate you having me on um the is there any other qu I do have one more comment about fridge filter. Yeah but I wanted to ask you do you have any other questions or anything else that might be lingering that I have failed to explain on the you know fifth grade level no I think I think you've broken it down tremendously and I think for all the people listening um you know if there if there's one thing you're gonna take away is you're gonna go message Eric and be like let me see my you know local water report and even myself like going ahead you might you're gonna see me when you know you go buy a house I'm gonna be like hey here's part of our uh part of our experience part of our closing process is you're gonna go to Eric you're gonna get the water report for your new house and you're gonna go from there and make decisions based upon that I think it's something that you know I should be doing for people.

Eric Kurbanov 37:07

Oh thank you uh I really appreciate that so as promised uh about the refrigerator comment recently I was chatting with somebody and um they they said exactly the same thing. They're like hey I have a refrigerator filter but my uh my water doesn't has been tasting a little bit off so I was thinking about going and buying a new refrigerator so I can get a better filter in it.

Blake Elsner 37:34

I almost fell off the chair no but you know that it's it has nothing to do with um you know it's just it's it's not it's more of a public education we we you know especially in USA we're grown to trust the water you drink it today you're not gonna get sick tomorrow you're not gonna get sick you know five years ten years or who knows but there are threats in it that need to be addressed and the fridge filter it'll give you that uh almost like false confidence thinking that it's it's good enough uh and in a lot of cases is it's simply not uh yeah no I I I I agree with that and and you know it it you know it feels like like you say it feels good like you're like oh I got the you know the fridge water but clearly yeah you're you're still lacking inside we just we don't I don't think we dive deep enough because like I said it's it's kind of one of those things that you don't really notice till it's too late. And so I think you know getting our water report is is is key. So definitely I think um people to do that would be tremendous. So I appreciate you coming on here.

Eric Kurbanov 39:00

Any any final final words before I let you go our website is arkin.com rkin.com a lot of people ask how do you pronounce it just say it like a pirate would arkin and you'll be in a good shape.

Blake Elsner 39:18

I love that and then obviously on Instagram so Arkin um Instagram and I know yeah you got a cool website you can go on there and kind of read about all your different products and what you have to offer and I know you ship um these products as well so you could have a have a nice water um system right on your counter um within I'm sure a couple weeks right oh yeah the the shipping is really fast as long as we're not sold out uh it it does happen sometimes we go out of stock uh and um within three to four business days sometimes even faster wow that's that's tremendous yeah you can be changing your water practically overnight so I appreciate it and uh Eric uh thanks for coming on here yes sir my pleasure absolutely and to everybody watching or listening if you got something out of this conversation please share it with somebody we'll see you on the next episode of Elevate with Elstare one stop ready to go